3Percent Leads: Talking About Data
3Percent Leads is a unique product in the market. There are three existing ways to automate the lead process: demographics, IP addresses, and following people. If choosing demographics, operators must make choices. The process of making choices inside demographic profiles creates many ways to produce data errors.
If using IP addresses, inaccuracies are built in. For example, I live in a 230 unit townhouse development. Two hundred or more of the people who live here probably use the same entrée onto the Internet: Comcast. We all have the same IP address! If someone inside my development is researching a vacation or resort solution, which person is it?
The last way to automate the lead process is by following people on the Internet. The 3Percent Leads process is the only one in the world that follows people.
How does it work?
The other methods follow people anonymously. The 3Percent Leads method is the only one that allows for true personal marketing (although others claim
to do that. We refute that claim because how can you market to an individual if a marketer only knows anonymous data?)
We are currently following around 252 million Americans. We collect approximately 75 billion data points per day on what those people are doing
online. The Artificial Intelligence and Machine Learning built into this SaaS (Software as a Service) system follows individuals and watches their URL activity, their search activity, social media interactions, campaign responses, etc.
The software becomes a prediction engine. We know the 3% of a total population that are actively pursuing a purchase of almost any product: business to business or business to consumer. We believe a built in competitive advantage happens with our customers because the software gives them the ability to predict which specific individuals are getting ready to buy its products or services.
How does it work? Three ways: (1) keywords, (2) when possible, our customers upload the email addresses of their customers into the system and we go back in time to create a Path to Purchase (e.g. how our customer’s customers found our customer), and (3) we ask our customers to place our smart pixel on every page of their website for a variety of technical reasons.
Every campaign is custom-built. Each takes around two weeks (plus or minus a little) to build. At that point we deliver targeted, scored leads weekly.
3Percent Leads creates a list of targeted leads that are ready to be marketed to. It is then up to our customer’s marketing to convert those leads into sales.
We believe in two universal truths: (1) success in business has a lot to do with knowing something your competitors do not know, and (2) it is significantly more effective to concentrate promotional efforts on the needles rather than on the haystack.
Benefits of the 3Percent Leads Solution:
1. 100% of all Commerce/Sales come from InMarket Prospects.
2. Permanent – You get full contact information and own and control your leads… plus no bots.
3. Portable to a variety of ad channels. Multi-touch and multi-device at Facebook, Google, Instagram, YouTube, Twitter, LinkedIn, Pinterest, Email,
Direct Mail and Outbound Call. Soon to come: Mobile.
4. 100% Sales Match Accountability – which you cannot do with anonymous targeting if sales are closed offline.
5. Not Paying on Usage. Pay well below wholesale versus retail: you can lower first click cost by 50-75%.
6. Real Time Buying Behavior is a real profile and deserving of your ad spend versus using demographics, which is classically a waste of your ad spend.
7. Closed Loop Analysis – we measure our leads results. Therefore, we can constantly fine tune, grade and improve your 3Percent Leads.
8. Custom Conversion Profile – custom behavioral profile of your buyers and how they respond to your conversion funnel and message.
9. Alert System – Know who is preparing to buy what you sell in real time… before your competition… including past customers.
10. We find your ideal customer profile – your job is to market to them to make them sales ready.
LeadsLasso uses Artificial Intelligence and Machine Learning to give you a way!
However you drive traffic in today’s digital world, you spend time, money or other corporate assets getting prospects and/or customers to your site.
If, say, five% of visitors complete a form fill on your site – that’s great! What are you doing to earn a return
on your investment for the remaining 95%?
Every business I talk with wants:
The most likely, fastest to purchase your products or services are those who are not only actively searching in your niche – they are interested enough in buying they have visited your website (no matter HOW they got there).
Imagine being able to personally identify 30-70% of the 95% you are losing now. And market to them?
What would that do for your bottom line?
The internet does a great job of making all sorts of business tactics (e.g., SEO, magazine or television ads, sponsorships) über sexy and convincing you why they are important. Without an underlying strategy to reach as many interested prospects as available assets allow, you will never make the finish line.
Tactics may generate some cash. But strategy creates profit.
Every business – no matter its industry – no matter whether it sells B2B or B2C – must defeat five forces to
gain more profitability:
Competitors or Rivals
Threat of New Entrants into the Market
YellowSchmello’s LeadsLasso offer is simple: more profitability via a lower cost of customer acquisition than whatever you are doing now.
With LeadsLasso we can show you way(s) to defeat each of these five forces.
Without oxygen, you will die. Without timely, targeted leads your business will die. LeadsLasso is like oxygen for your business.